1️⃣ Run a conversion optimisation exercise on your landing pages and main website pages.
2️⃣ Analyse your customer data, pick out both the top and worst performing and send tailored comms to both segments.
3️⃣ Run a brand collaboration with your closest partner or supplier.
4️⃣ Get creative on social — do something your customers wouldn't expect (preferably out in the physical world with real people).
5️⃣ Double your customer service team budget and give them the remit to surprise and delight your customers.
6️⃣ Pick a topic people care about (or better still an "enemy" you can pitch your brand against) and release some on-brand, FOOH ads.
7️⃣ Design a physical, bespoke, personalised Christmas gift for your top 50 customers and send it in the post with a handwritten note.
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