We approach branding and marketing from the perspective of your stakeholders, making decisions based on what’s best for them, their needs, and the job they do.
Why do we do this? So we can improve your customer experience — maximising benefits, reducing inefficiencies — and base solutions on your customer pain-points.
We call it outside-in thinking.
Outside-in thinking improves engagement, drives conversion, and increases revenue.
It also makes you and your team look good.
We then amplify results using Behavioural Science, and we give you the data to prove it.
We conduct research on your brand and business, from category reports to trends and tensions, and desk research to competitor audits.
We supplement desk research with tailored, stakeholder interviews with your employees, clients, customers, and leadership teams.
We immerse our team in your brand to construct a detailed picture of your current brand point of view and your brand world.
We store all your data in a single source of truth (adding social data to the mix) and give you real-time access.
We take what's working, research, stakeholder insights, and data to create an updated brand world. From your vision to your positioning and your promise to how customers experience your brand.
We show you what your new brand world looks like across a range of creative concepts, marketing materials, comms, and collateral for applying your new brand world to your business and people.
We help you roll out your new brand world across any touchpoint (digital or otherwise) and create new magic with your brand communications.
We take your single source of truth and create bespoke analytics dashboards that not only track the effectiveness of your new brand and marketing activities, but also tell your unique brand story. While AI helps make ongoing suggestions and improvements.
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